GDPR and Data Rights
Masquerading Limited is committed to protecting your privacy and respecting your data rights under the General Data Protection Regulation (GDPR) and UK data protection laws. This article explains your rights and how to exercise them.
Your Principal Data Rights
Under GDPR, you have the following rights:
1. Right to Access
You have the right to confirmation as to whether or not we process your personal data and, where we do, access to that data along with certain additional information.
- What you can access: All personal data we hold about you
- How to access: Log in to Masquerading, go to Behind the Mask (your account settings), and click "Download Your Information"
- Cost: The first copy is provided free of charge; additional copies may incur a reasonable fee
2. Right to Rectification
You have the right to have inaccurate personal data corrected and incomplete data completed.
- How to rectify: Update your information in your account settings. If you need help, use the in-app support ticket (open the app, click the cog, then Share Feedback) or use the Contact Form if you cannot access the app.
- What can be corrected: Name, email, profile information, character details, etc.
3. Right to Erasure
You have the right to request deletion of your personal data in certain circumstances:
- The data is no longer necessary for the purposes it was collected
- You withdraw consent for consent-based processing
- You object to processing under certain rules
- The processing is for direct marketing purposes
- The data has been unlawfully processed
Exclusions: We may retain data where necessary for legal obligations, establishment/exercise/defence of legal claims, or compliance with laws.
See Deleting Your Account for full details.
4. Right to Restrict Processing
In some circumstances, you have the right to restrict how we process your personal data:
- You contest the accuracy of the data
- Processing is unlawful but you oppose erasure
- We no longer need the data, but you require it for legal claims
- You've objected to processing, pending verification of that objection
5. Right to Object to Processing
You have the right to object to processing of your personal data:
- General objection: On grounds relating to your particular situation (where processing is based on public interest or legitimate interests)
- Direct marketing: You can object to processing for direct marketing purposes at any time
6. Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
- How to export: Use the "Download Your Information" feature in Behind the Mask
- Format: Data is provided in a readable, portable format (JSON or CSV)
7. Right to Complain to a Supervisory Authority
You have the right to lodge a complaint with a data protection supervisory authority if you believe we've violated your data rights.
- UK: Information Commissioner's Office (ICO)
- EU: Your local data protection authority
8. Right to Withdraw Consent
Where processing is based on consent, you have the right to withdraw that consent at any time.
- Withdrawal does not affect the lawfulness of processing before withdrawal
- Update consent preferences in your account settings
How to Exercise Your Rights
To exercise any of your GDPR rights:
- Go to the Contact Form
- Fill in your name and email address (registered to your account)
- Select "Other" from the Topic dropdown
- Enter "GDPR Request" or the specific right (e.g., "Right to Access Request") as the subject
- In the message, clearly state:
- Which right you're exercising (access, rectification, erasure, etc.)
- Your account email address
- Any specific details or context for your request
- Click "Send Message"
We'll respond to your request within 30 days of receipt.
Data Retention
Masquerading retains your personal data:
- For as long as your account is active
- As long as necessary for the purposes it was collected
- Where required by law for legal obligations or legal claims
For full details, see Section 6 of our Privacy Policy.
Privacy Policy
For comprehensive information about how we collect, use, store, and protect your personal data, please read our full Privacy Policy.